Some massive changes we’re anticipating in the coming months, based on early beta testing, include a native scheduling tool which could potentially revolutionise how the platform is used. With all this change comes growth, and with endless users opting to utilise Instagram as their proprietary form of social media platform, it certainly makes sense for the platform to react to the need states of both the users and marketers. A well-designed content strategy can easily appeal to the visual nature of Instagram and combining with growth in engagement and following can lead to increasing opportunities for eCommerce and local businesses who adopt a refined version of this abstraction. The blending of photography and video with mastered painting styles and artistic movements is a clever way to stir deeper engagement and cultivate cult-like followings. Instagram deserves more depth, thought and analysis with a key content strategy behind it.Īrtists and musicians, often early adopters of trends both online and offline, have rarely been afraid to upset the norm and cause a stir.ĭigitally, this approach can be detrimental to an online brand or persona but with careful and concise execution, it can create a wonderous world of escape and mysticism.Ī$AP Rocky and Anderson Paak are notable movers in the industry, employing strong teams of creative directors and content creators to craft stunning pieces of surreal digital artwork. It’s pointless cross-posting your content from other platforms just for the sake of it. With its own clearly defined niche and brand stance, there is ever growing importance placed on brands to adopt a clear guideline for channel definition within their social media strategies. New tools for tracking, promotion and analytics make it an attractive package for fast-paced agencies, managers and users who are quick off the mark. This growth space, combined with the ease of advertising, opens a massive opportunity for marketers and brands who seek to capitalise on the captive and engaged audiences on Instagram. It’s easy to see the appeal over cumbersome platforms like Facebook. In Ireland alone, over 800,000 people use the platform every day with 70% of these users under the age of 34. Despite stealing the best features from Snapchat and masterfully blending them with key features from Facebook, the growth of the platform is seeing unrivalled heights. There is no denying the unequivocal success of Instagram as of late. The rules are therefore to be interpreted by those who see past the border, who are ready to make a break for it. Where normality is fostered, creativity is caged by a 1000px square. Of course, there needs to be rules and regulations on social media, we’re not in the wild west, but we really need to explore beyond fitting the feed. For others, it’s a creative playground where limitation only lies where imagination ends. A picture is worth a thousand words but is it worth more than 1000px?ĭo you find yourself endlessly scrolling, uninspired, by imagery that features on your Instagram timeline? For some, this platform acts merely as a digital photo album, collating memories and inspiring quotes to live by.
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